Copywriting, blogging & ghostwriting

How to make local governments want more green infrastructure

What if key communities and homeowners along the Gulf Coast knew they had an opportunity to save up to 20% per year on flood insurance premiums? And what if that opportunity translated into a decreased risk of flooding? Would they take steps to realize those savings? The Nature Conservancy (TNC) and researchers at Texas A&M University are betting yes.
 

The Interior Least Tern: How a small bird is changing our view of the big picture

"Using sampling theory – the same theory that guides our analysis of the effectiveness of most medicines – Bart and Lott developed a range-wide sampling plan to accurately detect population declines for ILT at half the cost of current field efforts."

No time?  Takeaway points from the ILT project

 

Birth of a Preserve in the Heart of Cajun Country

"The Atchafalaya River Basin is an area of almost 1 million acres that forms the heart of Cajun country — a culture so popular it has a music genre, a dance, a language, a cuisine, a region, and a mindset named after it."
 

Thin Economics and High Quality Fat - How grass-fed meat can support health while sustaining western ecosystems (ghostwritten)

“We now have a national distribution arrangement with the Cooperative to provide fresh grass-fed lamb during a three-month selling season. Like Copper River salmon, our product is only available when it’s fresh – in our case, during the summer and early fall."
 

Renewable Energy: Preparing for the Era of Conservation - Bob Belick of Sustainable Strategies defines conservation far more broadly than you might think (ghostwritten)

“We invented solar panels but China produces 70% of them,” Bob complains. “China now makes and installs more sustainable power capacity than the U.S. because their leaders recognize that all of their coal will not be enough.  Plus, the cost of renewable technologies is dropping.”
 

Living with Weapons Near the Bed in Arizona (ghostwritten)

"For someone like me, who worries about the wildlife impacts of a continuous insurmountable fence across all 1,970 miles of the US-Mexico border, Jim’s testimony was sobering. My fear is that the war on drugs next door is too close for comfort or for safety, and when safety is at stake, of course, all other concerns go out the window."
 

Ranching for an Endangered Species (ghostwritten)

"The consultation agreement gave me the ability to say ‘now I want to help the frog.’”
 

 

 
67_expanded_gallery3.jpg

Technical Writing & White Papers

Tennessee State Wildlife Action Plan Team. 2015. Tennessee State Wildlife Action Plan 2015. Tennessee Wildlife Resources Agency. Nashville, TN. 

“When it comes to natural riches, Tennessee is a state of superlatives. Tennessee is one of the most diverse inland states in the country, ranked by NatureServe as second in freshwater fish species diversity, fourth in amphibian diversity, and 13th overall compared with all other states (Stein 2002)."
  

East Gulf Coastal Plain Joint Venture. 2014. A Burning Issue: Prescribed Fire and Fire-adapted Habitats of the East Gulf Coastal Plain. 54 pages.          

While longleaf pine restoration has gained a high profile, there is a lot of ferment and activity focused on other habitats, which is quietly taking place. University programs in prescribed fire are increasing and scientific research publications are -- to quote one academic -- 'through the roof.'

A Burning Issue Executive Summary + message list

 

K Gregg Consulting. April 2016. Gulf Coastal Plains & Ozarks Landscape Conservation Cooperative Communications & Outreach Strategy. GCPO LCC.                                                       

“Stovepiping is out, blurred lines are in.”

 

Elliott, K. Gregg. 2010. Special Report: Celebrating the Tenth Anniversary of State Wildlife Grants in Tennessee. Tennessee Wildlife Resources Agency/The Nature Conservancy.                                               

“Nothing could be a better indicator of ecosystem health than sustainable and diverse populations of wildlife.”

 

Elliott, Gregg et al. 2003. Developing and Implementing an Adaptive Conservation Strategy: a guide for improving adaptive management and sharing the learning among conservation practitioners.                                       

“The leafy, shaded stretches of California’s biggest river are making a comeback as a result of the largest riparian planting projects undertaken in the West.”

 

Pelagic Working Group. 2002. Pelagic Predators, Prey, and Processes: Exploring the Scientific Basis of Offshore Marine Reserves.                                    

“Marine Reserves could protect regions of high ocean productivity, prey concentration, and top predator foraging grounds supported by strong physical-biological coupling, and they may be particularly useful during stressful periods when ocean productivity decreases and species distributions are highly concentrated, thus becoming more susceptible to human impacts.”

 

RHJV (Riparian Habitat Joint Venture). 2004. Version 2.0. The Riparian Bird Conservation Plan: a strategy for reversing the decline of riparian associated birds in California. CPIF. PRBO Conservation Science/US Forest Service, California.                                                         

“Recommendation: Restore the width of the riparian corridor.”
67_expanded_gallery2.jpg

Popular and Trade Publications

Mussel Maternity Ward: The unusual story of three heroes behind the Cumberland River Aquatic Center. Tennessee Wildlife magazine. Tennessee Wildlife Resources Agency, 2016.

"Out with the vultures, in with the fish tanks!"
 

Tennessee's 2015 SWAP: Increased collaboration in exchange for excellent planning. Tennessee Wildlife magazine. Tennessee Wildlife Resources Agency, 2016.

In a state with seven of the eight most ecologically rich rivers in the country, it’s not surprising that the Tennessee Valley Authority (TVA) is focusing its conservation work in four of those highly diverse watersheds.
 

Green Carbon: Forestry Offsets in California’s New Cap & Trade Program. The Link. North American Wholesale Lumber Association, 2011.

“Think about it,” says Murphy, “if you sell a ton of carbon at $10 to $12 bucks today, you are making a promise to keep it out of the atmosphere for 100 years. If you continue to increase your tons sequestered and sell more credits after 50 years, then those new credits will have another 100 years to go!  It kinda gives you faith in humanity.” 

 

The Brave New World of Ecosystem Service Markets.  The Consultant, magazine of the Association of Consulting Foresters, 2011.

“Bobby Cochran believes society is waking up to the need to value nature and that ecosystem service markets are simply one way of doing this.”
 

Down on the Farm: At Memphis’s Shelby Farms, it’s all about size.  The Bark, Dog is my co-pilot, 2006.

"This bucolic spot might just be the nation's largest municipal off-leash park as well. Moreover, it's a public park without entrance fees.

 

A Bird’s Eye View of San Francisco Bay, four stories from the Pacific Flyway. Bay Nature, 2002.               

"The flock alights near other diving ducks, on water ten body lengths deep; afloat, once more, in a medium as familiar as air. Here clams are plentiful in the sandy bottom, and mussels grow on every rocky outcrop. Here you can rest, and access to the open ocean is not far away. Here you will spend the winter. Here an instinctual longing is fulfilled. You have finally arrived at the protected waters of San Francisco Bay."

 

The S.S. Jacob Luckenbach:  a ghost story.  California Coast & Ocean, v. 18, no.2, 2002.

"It is probably safe to say that the saturation divers (two per team) who were eventually hired to rid the Luckenbach of its oil problem are complete strangers to the concept of claustrophobia."

 

Elliott, K. Gregg. “What Can’t Be Spoken.” Best Women’s Travel Writing 2007.  Ed. Lucy McCauley. Palo Alto: Travelers’ Tales, 2007.  

Republished in To Tell the Truth: Practice and Craft in Narrative Nonfiction.  Connie Griffin. New York: Pearson Education, Inc., 2009.

"Memories of Sale faded in the sultry desert air of Marrakesh.  For several days I explored the labyrinthine medina and gorged on succulent dates after being taught how to first pull them open to check for the worm that sometimes lives inside."