We are in an era where, as conservationists, we need not only to conserve and restore, but to REVERSE …Read More
This Conservation Communications blog has, until now, concentrated on the conservation side of the equation. Today, I’m going to address the communication side—marketing to be specific.
In fact, today will you please be my marketing guinea pig?
It has snowed in Memphis, but not enough to warrant making tracks through the pristine polar environment after weathering a bout of the flu. Instead, I am perched at my kitchen table with a cup of hot coffee and cream, a pair of binoculars, and my ancient National Geographic bird guide. Outside my winter window, the birds flocking to my feeders have engaged me for hours.Read More
When is a federal budget like a burning building? The President’s budget made me experience deja vu. Not because I’m a seasoned political operative, but because twenty years ago the Cosumnes River Preserve Visitor’s Center in California burned down. That project was one I had spent the last two years of my professional life shepherding to completion. So it was with the same sense of shock, loss, and semi-disbelief that I learned the President and Department of Interior had singled out for elimination a little-known, but highly sophisticated award-winning program within the U.S. Fish and Wildlife Service in FY18.Read More